by Vanessa Montes
Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary.
This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of.
Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.
In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources.
In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem.
Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.
11th–15th March 2011