Sessions at SXSW Interactive 2011 about Blogging and eBooks

View as grid

Your current filters are…


Saturday 12th March 2011

  • Care and Feeding of Blogs and Book Contracts

    by Stephen Johnson, Mary Glenn, Matthew Holt, Tricia Lawrence and Pamela Slim

    Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In Creekside, Sheraton Austin Hotel at the Capitol

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by Topic

Filter by Venue

Filter by Space