Sessions at SXSW Interactive 2011 about Blogging and Branding and Facebook and Social Media in Hilton Austin Downtown

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Tuesday 15th March 2011

  • The Death of the Brand Website

    by Gary Nelson

    It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Salon E, Hilton Austin Downtown