Sessions at SXSW Interactive 2011 about Careers in Marriott Courtyard Austin Downtown/Convention Center

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Friday 11th March 2011

  • From Personal Blogger to Professional Marketer

    by Deb Rox and Melissa Lion

    There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community?

    How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger?

    This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

  • Breaking Taboos: Pros Get Real About Money Matters

    by Marc Hemeon and Whitney Hess

    Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return.

    Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients.
    We'll also explore potential benefits and risks of working for stock.

    Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

Saturday 12th March 2011

  • Being Creative Takes Practice... A Good Management Practice

    Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success.

    This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session.

    Management topics can include:

    • Defining scope of work to ensure a successful completion
    • Effective communications with stakeholders (team leads, customers, company execs)
    • Agile vs. waterfall project management (why care?)
    • Building a good base for future work (creating a work library)
    • Managing personal workflow to preserve quality of life and lessen project crunch time.

    A good source of references will be provided at the end of the session for further interest in the topic.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Saturday 12th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • Business Management for the Creative Mind

    by Debra Russell

    The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in "The E-Myth Revisited" as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry. You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Saturday 12th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • Where Are The Women in Startups? Um, Everywhere!

    by Carla Thompson and Meghan Casserly

    There are thousands of women out there innovating and starting businesses across sectors; so why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business.

    This panel approaches the issue of women in startups from two key angles. First, the assertion that woman are non-existent simply isn't true anymore. The real stories need to come to the forefront. And second, you can only complain about a problem for so long before it's time to deliver a solution.

    Women in startups are simply tired of the bad rap media has stamped on them so, they're coming forward to talk about the real issues. Like, why are women inherently less inclined to sell themselves? There are multiple reasons behind this but the basic truth is that many of us need more urging to boast of our talents.

    Overall, there are all sorts of factors that play into women's roles in startups such as the fact that many women entrepreneurs are also primary caregivers of children, household managers, family financial planners, etc. Not to mention, the age-old-truth that we are trained as a society to think women have a harder time with their careers. Let's face it girls - it's time for a change.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

Sunday 13th March 2011

  • Technomadism - Becoming a Technology Enabled Nomad

    by Cherie Ve Ard and Chris Dunphy

    Why wait until retirement to explore the world? Technology is making it ever easier to work remotely, so why limit yourself to roving between local coffee shops when you can embrace a life of full time travel and a location independent career? Many are now exploring a technomadic lifestyle, and many more are looking for inspiration and advice to help them take the leap, cut the cord, and leave the conventional definitions of fixed-place home and work behind. Core conversation hosts Chris Dunphy & Cherie Ve Ard of Technomadia.com have been living and working technomadically without a permanent home base for nearly five years now, and they will share their stories, practical advice, and insights about this lifestyle. Topics covered may include selecting the right arsenal of technology to work successfully on the road, creating a mobile friendly career, selecting your ideal travel modality (wheels, sails, backpacks, or...), and logistical issues such as domicile, voting, vehicle registration, and more. Come learn how to make the leap to a life embracing wanderlust, or if you are already nomadic come and share your story and connect with other nomads. This session will be followed later in the day by an informal Nomadic Meetup.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Sunday 13th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • The Evolving Workplace: Environments, Methods, Trends and Management

    by Azeez Lekan Bashua and Liz Elam

    What micro and macro trends are starting to emerge pointing to a fundamentally different way people are working. We will talk about where people are choosing to work (Coworking, Socially conscience work environments, home, traditional office), tools enabling this (Apps, Google docs, social networking etc.) how this is changing management styles ( Bestbuy R.O.W.E. (Results Oriented Work Environments, Google 20% Time, Atlassian “Fedex Days” ) and what the long term implications (glut of office space, disconnected workforce) of all this could be.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

Monday 14th March 2011

  • Stop Working Nights / Weekends and Get a Life!

    by Wesley Hodgson and Ryan McMinn

    The myth of the tech world is that working 80+ hrs week is required to keep up and innovate. While you worked 80+ hrs this week I have been riding a bike down the US coast and am more successful than you. The time you spend away from your office and in the real world is the source of real inspiration and innovation. Come learn tips, trick and lessons on how to get a life while still having an awesome career.

    At 11:00am to 12:00pm, Monday 14th March

    In Rio Grande B, Marriott Courtyard Austin Downtown/Convention Center

  • You Are The Gig Economy

    by Julie Ruvolo and ingrid sanders

    “No one I know has a full-time job anymore. They’ve got Gigs.” - Tina Brown, The Gig Economy (http://www.thedailybeast.com/blo...)

    Depending on when you last watched Office Space, Lumbergh might be your idea of the quintessential boss from hell or evoke nostalgia for “when people had bosses.”
    Welcome to the jobless, boss-less Gig Economy.
    Where independent workers now make up 30% of the American workforce - freelancers, contractors, part-timers, self-employed, dabblers in a little bit of this and a little bit of that.
    Where 75% of small businesses in the US are sole proprietorships – that’s 20 million businesses with no Lumbergh and no employees.
    And where 75% of 2010’s college grads don’t have a job waiting for them on the other side of their Commencement Address.
    Maybe we’re better off working for ourselves.
    In his latest book, Drive: The Surprising Truth About What Motivates Us, Daniel Pink argues that “extrinsic motivators” like bosses and bonuses are less effective than things that motivate us from the inside out: autonomy, mastery and purpose.
    So what makes us tick when we don’t have a boss, an office, a time to show up at work, or even a paycheck?
    Through the lenses of autonomy, mastery and purpose, we’ll talk with a panel of the nation’s leading thinkers on the freelance lifestyle and work productivity and argue whether we’re looking at a crippling, jobless future or the emergence of a better way to work.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Brazos 2/3, Marriott Courtyard Austin Downtown/Convention Center

  • My Title Is Web Designer, Now What?

    by Val Head and Chris Cashdollar

    As agencies and professionals become more entrenched in their processes for creating sites, the role of the web designer has become more nuanced. The skillsets of people who call themselves web designers can vary greatly from one to the next. One may never touch code; one may have their hands in every step of building out their designs; others may be somewhere in between.

    These days it's hard to know what kind of things you should be expected to do as a web designer. Should we continue to add skills outside of the traditional realm of design to our toolbox? Do we focus on becoming design experts? The way we answer questions will affect our careers and how we work.

    In this panel we will discuss what we, as web designers, need to do to adapt to the new trends and ever-changing demands of our craft. We'll talk about what skills a web designer should have in their design toolbox and tackle questions like: should designers know how to code? Where do the skills of a graphic designer and a web designer overlap and where do they differ? And how does the differentiation of role expectations effect design processes?

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

    Coverage transcript

Tuesday 15th March 2011

  • Landing Your Next Job Through Unconventional Personal Branding

    by Anna Tauzin and Maira Garcia

    Finding a new job or making a career change can be daunting and is becoming more competitive with the current economic climate. Using the web to market yourself through personal branding is well-known idea, but how do you rise above the rest and get an edge on the job market? This panel will discuss trends, tried and true methods, and provide expert opinion on making the most of your job search. Job seekers have to examine the online and offline, conventional and unconventional means of promoting oneself. Online personal branding means more than just having a Twitter account with a few followers. You have to think outside the box when it comes to making a big impression on web. These steps include making effective social media profiles that get you noticed, commenting on blogs of companies you are interested in working for, having your blog and site stand out, and using Google and Facebook Ads to target potential employers. Offline impressions are just as important. Know what a creative resume and portfolios specific to your industry looks like, use unconventional tools to promote yourself, learn how to make the great elevator pitch, and get tips on networking etiquette.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Tuesday 15th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center

  • Career Longevity: Build Your Brand The Rockstar Way

    by Allison Hemming

    "I can work 'til I'm dead," is the unfortunate battle cry of digital workers from Millennials to Gen Xers. These days, we can expect to hold at least 10 jobs, have 3 career changes and get laid off twice before we retire. That's a whole lot of career change coming our way—and after the worst recession since the Depression, expect it to get worse before it gets better.

    How do you sustain? That's what career expert, Allison Hemming will deliver in her presentation, "Career Longevity: Build Your Brand the Rockstar Way"—so you don't burn out or fade away.

    From "Remembering your Fans (and Personal Brand)" to "Always be Producing," Hemming will take you through the roadmap to manage your career for the long-haul. And through the lens of rock legends from Bruce Springsteen and Bono to Thom York and David Byrne, motivate you to be intentional, adaptable and accountable so that your career is sustainable.

    Powered by a DJ spinning rock classics, Allison Hemming will deliver a fresh, irreverent, and informative presentation that will put you on track to have the rockstar career you deserve that's guaranteed to last decades into the future.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Tuesday 15th March

    In Rio Grande A, Marriott Courtyard Austin Downtown/Convention Center