Finding a new job or making a career change can be daunting and is becoming more competitive with the current economic climate. Using the web to market yourself through personal branding is well-known idea, but how do you rise above the rest and get an edge on the job market? This panel will discuss trends, tried and true methods, and provide expert opinion on making the most of your job search. Job seekers have to examine the online and offline, conventional and unconventional means of promoting oneself. Online personal branding means more than just having a Twitter account with a few followers. You have to think outside the box when it comes to making a big impression on web. These steps include making effective social media profiles that get you noticed, commenting on blogs of companies you are interested in working for, having your blog and site stand out, and using Google and Facebook Ads to target potential employers. Offline impressions are just as important. Know what a creative resume and portfolios specific to your industry looks like, use unconventional tools to promote yourself, learn how to make the great elevator pitch, and get tips on networking etiquette.
11th–15th March 2011