Sessions at SXSW Interactive 2011 about Community and Agriculture

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Sunday 13th March 2011

  • Agvocacy 2.0: Adding a Human Voice to the Farm

    by Jeff Fowle, Zach Hunnicutt, Emily Zweber, Chris Chinn and Marla Schulman

    You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.

    The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.

    Complete program details can be found at www.agchat.org.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Room 6AB, Austin Convention Center

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