Social media is to blame. It's not destroying productivity at work — it's enhancing it. Why then are social tools being blocked by 54% of businesses, and how can we make the social business proposition so valuable that businesses can't afford to ignore it?
In this panel, we will look at the discrepancy between how people connect and share knowledge in businesses today and how they (separately) are using social media. The panel will consist of social interaction designers, consultants, entrepreneurs, and enterprise executives who will explore the causes of today's misapplication of social networking in the workplace. Our cornerstone question will be: can Twitter save us all? Could the simplest solution to solving the "social media in the workplace problem" be to get everyone using the simplest tools available, instead of the overly complex applications being deployed in many workplaces.
It seems like everyone today is pitching the next great social tool for the enterprise, yet many deployments suffer from low adoption, and struggle to prove ROI; even anecdotal evidence seems to be lacking. In this panel we will discuss how the best solution for the social workplace is one that is flexible enough to accommodate the existing workplace social construct while at the same time being simple and easy to use to encourage adoption.
11th–15th March 2011