Sessions at SXSW Interactive 2011 about User Experience and Content Strategy

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Friday 11th March 2011

• Not My Job: The Ultimate Content Strategy Smackdown

  by James Mathewson, Kristina Halvorson, Lisa Welchman, Nathan Curtis and Rahel Bailie

  OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who?

  Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.

  LEVEL: Intermediate

  • Content Strategy
  • User Experience

  At 5:00pm to 6:00pm, Friday 11th March

  In Creekside, Sheraton Austin Hotel at the Capitol