Sessions at SXSW Interactive 2011 about Innovation and Design in Hilton Austin Downtown

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Sunday 13th March 2011

• Design-Driven Innovation: How Designers Facilitate the Dialog

  by Carola Thompson and Jim Nieters

  In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively.

  In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.

  • Design
  • Innovation

  At 12:30pm to 1:30pm, Sunday 13th March

  In Salon E, Hilton Austin Downtown