There are lots of obvious geo-location use cases for consumers. But how can enterprises benefit from geo-location apps? Everyone knows the man in the van – they are installing your cable, technicians fixing heavy equipment in the field, landscaping office parks, repairing medical devices on-site and more. Shouldn’t those businesses be able to benefit from mobile apps that are geo-location aware? Whether they need to pick up and install a new fetzer valve or simply need to know where there next job is, there’s no reason why they can’t benefit from what Gowalla, DoubleDutch and foursquare have done for consumers.
11th–15th March 2011