Sessions at SXSW Interactive 2011 about Memes and Social Media

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Saturday 12th March 2011

  • Know Your Meme

    by Brad Kim, Andrew Baron and Don Caldwell

    This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation:

    How does a viral video become a meme?
    Distribution factors.
    What is the categorical ceiling of a meme's reach?
    Quantifying the value of transmitters.
    The boundaries of legal gray areas.
    Forced memes (i.e. How does one force or identify a forced meme?)
    The psychological effects of exposure to a global audience.
    Tactics vs. Strategies for extinguishing memes.
    The qualities of timeless memes vs memes of yesterday.
    Life cycles of memes.
    Aggregating realtime statistics for predicting.
    Predicting memes.
    Memes in the future.

    The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.

    LEVEL: Advanced

    At 3:30pm to 4:30pm, Saturday 12th March

    In TX Ballroom 5-7, Hyatt Regency Austin

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