Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
For brands to remain competitive, we all know smartphones, iPads, apps—they simply can’t be ignored. But are marketers excitedly turning to ‘the new frontier,’ without knowledge of who’s on the other end of that mobile device? Mark López, COO of Terra USA, shares key insights into the demographic far and away representing the heaviest mobile users—Hispanics. The numbers make it crystal clear that Hispanics are more avid users of wireless services and broadband, both mobile and at home, than non-Hispanics, and are more receptive to online ads than non-Hispanics. Terra’s propriety research on mobile behavior and content strategies within this important market will inform attendees of the importance of connecting with the consumer and, simply, knowing who’s most into their phone. Finally, acting ahead of the curve, this demographic can inform marketers - and the rest of the population - how to best make use of the mobile space.
11th–15th March 2011