Web and mobile technology have developed differently in Japan than any other country with hardware, features and social communities which are completely unique to this singular market. But Japanese companies are now realizing this introverted market position isn't sustainable and are now looking towards technology from outside and exploring way to create technology for outside of their country.
Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's "Galapo-phones" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part.
With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation.
This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.
"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
11th–15th March 2011