Sessions at SXSW Interactive 2011 about Games and Mobile Games

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Sunday 13th March 2011

  • Mobile Social Gaming: The Next Frontier

    by Volker Hirsch

    80% of the world population has access to mobile vs. only 23% with access to the Internet! Social interaction has revolutionized (online) digital media as it has opened new demographics and provides for a more compelling and relevant experience for users in addition to opening new tangents for search, recommendations, etc.

    The transformative power of social context was especially pronounced in gaming (cf. Zynga ["Farmville"] et al. who have grown into large businesses very quickly).

    The mobile landscape is significantly more complex than the Internet (dozens of platforms, hundreds of distribution channels, hundreds of jurisdictions), and the medium has indeed very different underlying dynamics (screen size and general form factor, input methods, mobility, use cases, etc). It is therefore vital to gain deep understanding about the underlying dynamics of both the medium as well as the users' approach in using that medium.

    It is essential to avoid a "Galapagos effect" where certain models only work on limited platforms (e.g. iPhone) or in specific territories (e.g. Japan). Only a fraction of the world's 5bn (!) mobile subscriptions are on iPhones or are in Japan, and one needs to look to tackle the fragmentation dilemma in order to unlock the enormous potential the largest medium in the world has to offer.

    This session will show the rationales that need to be applied to understand the medium and will outline paths to successfully address it.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Salon J, Hilton Austin Downtown

    Coverage slide deck

Monday 14th March 2011

Tuesday 15th March 2011

  • Music and Sound for Mobile Games

    by Adam Randall, Shane Vitarana and Ben Long

    Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Tuesday 15th March

    In Room 12AB, Austin Convention Center

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