Sessions at SXSW Interactive 2011 about Mobile Web in Hilton Austin Downtown

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Monday 14th March 2011

  • Designing a Seamless Web to Mobile Experience

    by Omar Green

    Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Monday 14th March

    In Salon H, Hilton Austin Downtown

  • Moving the Web onto Mobile Devices

    by Noah Broadwater, Adobe SXSW, Scott Fegette, Frederic Lardinois and Kristin Long

    Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Salon J, Hilton Austin Downtown

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