Sessions at SXSW Interactive 2011 about Marketing and Community and Online Community

View as grid

Saturday 12th March 2011

• Are Your Customers a Crowd or a Community?

  by Thomas Knoll

  The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community.

  But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.

  LEVEL: Intermediate

  • Community
  • Marketing
  • Online Community

  At 12:30pm to 1:30pm, Saturday 12th March

  In TX Ballroom 1, Hyatt Regency Austin