Sessions at SXSW Interactive 2011 about Public Relations in Austin Convention Center

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Saturday 12th March 2011

• Brand Journalism: The Rise of Non-Fiction Advertising

  by Bob Garfield, Brian Clark, David Eastman and Kyle Monson

  Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic.

  Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well.

  In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

  LEVEL: Intermediate

  • Branding
  • Journalism
  • Public Relations

  At 12:30pm to 1:30pm, Saturday 12th March

  In Ballroom F, Austin Convention Center

Sunday 13th March 2011

• Social Marketing in Real-Time

  by David Meerman Scott

  How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.

  LEVEL: Beginner

  • Marketing
  • Public Relations

  At 11:00am to 11:15am, Sunday 13th March

  In Ballroom E, Austin Convention Center

• Social Customer Service in Real-Time

  by Chelsea Marti

  Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.

  LEVEL: Intermediate

  • Customer Support
  • Facebook
  • Public Relations
  • Social Media
  • Twitter

  At 11:15am to 11:30am, Sunday 13th March

  In Ballroom E, Austin Convention Center