by Matt Bonin
The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This presentation will take a look at case studies, explain the technologies and broadcasting partners that allow real time streaming and provide an in-depth examination of our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter.
Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.
USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.
11th–15th March 2011