Sessions at SXSW Interactive 2011 about Customer Service and Social Media

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Saturday 12th March 2011

• Flip the Funnel: Retention is the New Acquisition

  by Joseph Jaffe

  What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.

  • Customer Service
  • Social Media

  At 1:00pm to 2:00pm, Saturday 12th March

  In Ballroom G, Austin Convention Center