You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media. Format will be a quiz game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert”. The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.
11th–15th March 2011