Sessions at SXSW Interactive 2011 about Monetization and Social Media

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Saturday 12th March 2011

• Zombies Must Eat: How Genre Communities Make Money

  by Drew Daywalt, KW Low and Skot Leach

  Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.

  LEVEL: Intermediate

  • Marketing
  • Monetization
  • Money
  • Social Media

  At 5:00pm to 6:00pm, Saturday 12th March

  In TX Ballroom 5-7, Hyatt Regency Austin