Sessions at SXSW Interactive 2011 about Sentiment Analysis and Social Media

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Monday 14th March 2011

  • Sentiment of Two Women: Sentiment Analysis & Social Media

    by Lillian Lee and Bo Pang

    "What do other people think?" has always been an important consideration to most of us when making decisions. Long before the World Wide Web, we asked our friends who they were planning to vote for and consulted Consumer Reports to decide which dishwasher to buy. But the Internet has (among other things) made it possible to learn about the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known professional critics --- that is, people we have never heard of. Enter sentiment analysis, a flourishing research area devoted to the computational treatment of subjective and opinion-oriented language. Sample phenomena to contend with range from sarcasm in blog postings to the interpretation of political speeches. This talk will cover some of the motivations, challenges, and approaches in this broad and exciting field.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Monday 14th March

    In Room 203, AT&T Conference Center

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