**This is a book reading**
In 2009 I presented my first book, "Social Media Marketing: An Hour a Day." It was very well received (full room, Barnes & Noble sold out while I was speaking.) I've just released my second book, which covers social technology and collaboration at deeper levels in business. I'd love to present this on the Author's Stage at SXSW 2011.
See more about the new book here:
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!
**Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
11th–15th March 2011