Sessions at SXSW Interactive 2011 about Social Media Marketing and Social Media

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Saturday 12th March 2011

• Social Media: The Next Generation of Business Engagement

  by Dave Evans and Jake McKee

  **This is a book reading**
  In 2009 I presented my first book, "Social Media Marketing: An Hour a Day." It was very well received (full room, Barnes & Noble sold out while I was speaking.) I've just released my second book, which covers social technology and collaboration at deeper levels in business. I'd love to present this on the Author's Stage at SXSW 2011.

  See more about the new book here:
  http://www.amazon.com/exec/obido...

  LEVEL: Intermediate

  • Social Media
  • Social Media Marketing

  At 9:30am to 10:30am, Saturday 12th March

  In TX Ballroom 1, Hyatt Regency Austin

Tuesday 15th March 2011

• Perspectives on Social Media Marketing

  by Stephanie Agresta

  PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

  Come meet Stephanie, chat about the current Social Media Landscape and get your book signed!

  **Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!

  • Social Media
  • Social Media Marketing

  At 10:00am to 11:00am, Tuesday 15th March

  In Ballroom G, Austin Convention Center