The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies?
This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistance?
- Do I have to ask before I post a photo of a friend online? Who has editorial approval?
- Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response?
- Where is the line between encouraging participation and being just plain annoying?
- What are you doing mucking up my activity stream?
- What the heck is a “friend” anyway?
How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
Experience design company Adaptive Path launched at South by Southwest 2001 (on the rooftop of the old Waterloo Brewing Company!). Together, we’ve grown up, but we haven’t grown old. From the two guys who helped create a revolution (and some 4-letter neologisms along the way) -- learn how to continually revolutionize your own thinking and approach to your work.
For 10 years now, Adaptive Path has maintained its position at the forefront of user experience. In that time, UX has emerged from the backroom to the boardroom, going from something that’s “nice to have” to an essential element of successful products and services. In this talk, founders Peter Merholz and Jesse James Garrett will chart where we’ve been, where we’re going, and how we’ll get there.
This talk will draw from Adaptive Path's experiences working at the vanguard of social media (such as helping Blogger after it was acquired by Google), pushing the boundaries of interaction design (coining the term "Ajax"), developing new user experience methods (such as sketchboarding), defining a new field of experience strategy (we need to work on the why and what, not just the how), and helping companies of all sizes truly embrace the power of user experience to deliver superior products and services to their customers.
If you’re familiar with Peter and Jesse, you know this session will be light on B.S., heavy on substance, and we’ll probably disagree with each other at multiple points.
11th–15th March 2011