Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how.
This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.)
You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
11th–15th March 2011