Sessions at SXSW Interactive 2011 about User Experience and Social Web

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Saturday 12th March 2011

  • Dear Miss Manners: WTF with the Social Web?

    by Deborah Schultz

    The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies?

    This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistance?

    - Do I have to ask before I post a photo of a friend online? Who has editorial approval?

    - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response?

    - Where is the line between encouraging participation and being just plain annoying?

    - What are you doing mucking up my activity stream?

    - What the heck is a “friend” anyway?

    How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Salon K, Hilton Austin Downtown

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