Sessions at SXSW Interactive 2011 about Hispanic and Spanish

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Saturday 12th March 2011

• Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

  by Laura Godfrey

  Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

  LEVEL: Beginner

  • Hispanic
  • Mobile
  • Spanish

  At 11:45am to 12:00pm, Saturday 12th March

  In Ballroom E, Austin Convention Center

• Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

  by Ana Grace and Joe Kutchera

  Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.

  LEVEL: Beginner

  • Hispanic
  • Spanish

  At 12:30pm to 1:30pm, Saturday 12th March

  In Trinity, Hilton Garden Inn Austin Downtown