Sessions at SXSW Interactive 2011 about Twitter and Failure

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Monday 14th March 2011

  • OMG, My Customer’s Pissed and Uses Twitter

    by Rob LaGesse

    Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen. The BP oil spill and Toyota recalls have showed us how people are using social media tools to give pissed off customers a new voice – and it’s a megaphone. Knowing your customer and understanding how to address everything from a crisis to the everyday question quickly and effectively is critical.

    Learn about some of the biggest flubs from 2010, how the ball was dropped and what could have been done differently. Don’t make the same mistakes they did. Learn how not to mess up.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Monday 14th March

    In Room 203, AT&T Conference Center

    Coverage video

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