Changes to design, direction, UI can be costly if you are already in the development cycle. It is easier, faster, and cheaper to course correct on paper. Storyboarding your ideas allows you to rapidly think through the customer experience, pinpoint what’s really important to the customer, and scrap the ideas that won’t work.
At Intuit, we use storyboards to rapidly test our ideas with customers multiple times before spending time developing code. This enables us to define concepts that will delight our customers, so they buy our products and tell their friends. Storyboard development and testing is a method anyone can do—it doesn’t take an artist or researcher to get great feedback from customers.
In this hands-on workshop you will learn how to express your ideas in a story that will elicit valuable feedback from your customers. You will be able to iterate on ideas with lightning speed to uncover what works, what doesn’t, and unearth what will truly delight them (which is often not your first idea!). We will use frameworks to help you define what’s most important to your customer so you know you are focusing on the right things by the time you start to develop.
11th–15th March 2011