Sessions at SXSW Interactive 2011 about User Experience and Web Analytics in Sheraton Austin Hotel at the Capitol

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Sunday 13th March 2011

• UX Research & Web Analytics: X-Ray Insights

  by Louis Rosenfeld, Austin Govella and Fred Beecher

  Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring
  quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.

  LEVEL: Intermediate

  • Search Analytics
  • User Experience
  • User Research
  • Web Analytics

  At 11:00am to 1:30pm, Sunday 13th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage slide deck