Sessions at SXSW Interactive 2011 about Web Video and Monetization

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Tuesday 15th March 2011

  • Secrets to Monetization

    by Martine Paris

    The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.

    LEVEL: Advanced

    At 11:30am to 11:45am, Tuesday 15th March

    In Ballroom E, Austin Convention Center

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