Sessions at SXSW Interactive 2011 in Hilton Garden Inn Austin Downtown

View as grid

Your current filters are…

Friday 11th March 2011

  • Conference Startups: Grassroots Innovation Rocking the Event World

    by Patrick Vlaskovits and Chris Schultz

    Like the web, startups are transforming the world of conferences, and the action is in local and niche events.  We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget.  By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused.

    With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event.

    These panelists are launching the next generation SXSW's right now and you can too.  BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit.  Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Death of the Textbook, Emergence of Games

    by Alan Gershenfeld, Sara DeWitt and James M. Bower

    Textbooks published on trees are on the way out in Texas, California and the rest of the country and world.

    The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work.

    What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like.

    What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids?

    What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme?

    There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).

    LEVEL: Beginner

    At 2:00pm to 3:00pm, Friday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • No Child Left Inside: Mobile Tech Meets Education

    by Jared Lamenzo, Juliette Lamontagne, Drew Davidson, Craig Watkins, Richard Scullin and Rebecca Bray

    This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise.

    Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable.

    Richard Louv’s "No Child Left in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.

    LEVEL: Intermediate

    At 2:00pm to 3:00pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Child's Play: Game Design As An Educational Gateway

    by Nina Walia, Idit Harel Caperton, Colleen Macklin and Michael Angst

    Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Creating an Effective Marketing Intern Program

    by Amanda McGuckin Hager and Caroline Lim

    Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Friday 11th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • The Potential of Augmented Reality for Education

    by Brandon Carson, Brendan Scully, Enzo Silva, Tish Shute and Karen Hamilton

    Augmented Reality (AR) is on the verge of becoming a household name. Even though the concept and technology that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras.

    Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them.

    What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Hate Gone Viral

    by Brian Cuban

    Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point.

    Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech.

    What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Friday 11th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Interactive Comics: Techniques to Enhance Math Education

    by John Baird

    Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.

    LEVEL: Intermediate

    At 5:00pm to 6:00pm, Friday 11th March

    In Rio, Hilton Garden Inn Austin Downtown

  • TeenFuture2.0: Technology & Your Child's Future

    by Jennifer Openshaw

    Education is failing our youth - maybe it's your child or teen... or even you. A recent study by the Gates Foundation and Public Agenda found that 67% of youth say their guidance counselor failed them in preparing them for their futures. Today, those graduating face a 29% jobless rate, partly as jobs move overseas. Global issues and global business underscore the need to better prepare our youth.

    What can you do? In this exciting and engaging panel, led by Dow Jones columnist, author, national commentator (Oprah, CNN), and founder of SuperFutures, you'll learn:

    • Where education is headed - new initiatives underway that could transform traditional learning
    • The latest innovations in education using technology
    • Ways to implement social media into your classroom or home to talk connect with your student
    • How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child
    • Where social media and technology is hurting education and your child's future -- and what you can do
    • Why “learning by doing” is becoming critical to your child’s success

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Friday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

Saturday 12th March 2011

  • How to Combat Cybercrime in Latin America

    by Robert Martinez Lopez, Arturo Garcia-Hernandez, Francisco Valencia and David Schekaiban

    Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.

    At 9:30am to 10:30am, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • The Impact of Social Media Tools in Mexico

    by Amy Schmitz Weiss, Gabriela Warkentin, Judith Torrea, David Sasaki and Javier Garza

    This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists from Mexico who will discuss how they use social media tools in their news organizations on a daily basis. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists in this panel will discuss their own experience and use of social media, but also how society is using it.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Why Mexico Will Change Your LIfe

    by Gary Hoover

    Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 900+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.

    LEVEL: Beginner

    At 11:00am to 12:00pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Cashing Out: Start-up Successes in Latin America

    by Andes Barreto

    The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures.

    What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice.

    In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region.

    The advent of cheap technology that has enabled technical innovation on a scale never seen before.

    The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth.
    The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now.

    How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Internet Crisis Communications in Latin America

    by Oscar Rojas

    This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL – Crisis de Comunicación en Internet en Latinoamérica. SXSW Latin America programming hashtag: #sxswLatAm
    The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands.
    In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences, and explain the cultural differences in crisis communications between the U.S. and Latin American countries.
    - If you like our proposal and vote for it, please tell your friends on Twitter!
    I just voted for Crisis Communications On The Internet in Latin America at http://PanelPicker.sxsw.com You can vote for #sxswLatAm programming too!
    - Si te gusta nuestra propuesta y votarás por ella, ¡por favor dile a tus amigos en Twitter!
    Ya voté por Crisis Communications On The Internet in Latin America en http://PanelPicker.sxsw.com ¡Tú puedes votar para programación de #sxswLatAm también!

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

    by Ana Grace and Joe Kutchera

    Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.

    LEVEL: Beginner

    At 12:30pm to 1:30pm, Saturday 12th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Latin America's Digital Middle Class: Six Key Insights

    by Joseph Crump

    Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Latinas in Technology: Beauty, Brains and Blogging

    by Kety Esquivel

    One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now.

    So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide?

    Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with.

    Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline.

    The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Saturday 12th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Latin America: The Future of Online Games

    by Sergio Monsalve, Esteban Sosnik, Juan Franco and Andy Kleinman

    The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world.

    We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Saturday 12th March

    In Sabine, Hilton Garden Inn Austin Downtown

Sunday 13th March 2011

  • Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers

    by Ed Bennett, Daniel Goldman, Keely Kolmes, Jennifer Shine Dyer and Dana Lewis

    Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks.

    How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media?

    Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment.

    Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.

    LEVEL: Beginner

    At 9:30am to 10:30am, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Your Computer is the Next Wonder Drug

    by Jonathan Richman

    A few times each year, the press buzzes about the latest scientific advance that will someday cure any one of the diseases we fear the most. Nearly every one of these will turn out to be nothing more than a news story and far from a pill that can help improve our health. We spend hundreds of millions of dollars every day on research, as we struggle to find the "magic bullet" that will rid the world of conditions such as cancer, heart disease, and diabetes. We almost never find the magic.

    While the big, historic scientific advances may be what dominate the headlines, in the end, it's the small improvements and better utilization of the technology we have already have that will ultimately lengthen our lives and improve its quality. These technologies don't come from labs filled with test tubes or cell cultures, but rather from labs filled with computers and the programs that run them. In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest "blockbuster" drug that has yet to be discovered (and might never be).

    Digital technologies can already help us understand which treatments are best for us, what diseases pose the greatest risk, and how diseases spread among us. They can improve our interactions with doctors and improve access to care for everyone.

    Instead of waiting for the next miracle drug to be developed, you might find the miracle was there all along right inside the computer you use every day.

    LEVEL: Intermediate

    At 9:30am to 10:30am, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

  • Fitness 2.0: Reverse Engineering Your Excuse Compiler

    by Jonas Caruana and Kristina Simmons

    It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be.

    We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start.

    But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness.

    The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Health Data Everywhere: Not a Drop to Link?

    by Roni Zeiger, Indu Subaiya, Gilles Frydman, Aman Bhandari and Jamie Heywood

    The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-generated data in hundreds of online communities to mobile devices to federal quality indicators to medical record data within provider organizations. But much remains to be done to connect these disconnected islands of data to generate information that's meaningful and actionable by end users. And what happens when you link informed patient communities with their health data? As Clay Shirky says, it gets weird. And interesting.

    A number of communities have cropped up to promote access to medical data and the integration of user-reported and behavioral data within the clinical decision stream including healthdatarights.org, #healthapps, #health2dev, #73cents, #getupandmove and #WhyPM. With the opening up of health datasets, platform APIs and increasingly sophisticated analytic engines to make user-generated health data clinically relevant, we can finally unleash the wider developer community to build robust and integrated tools to improve health and healthcare.

    This session brings together some of the leading voices in the Health 2.0 movement to discuss and demo technologies that help access, mine, display and distribute control of health information across a wide variety of interfaces and devices. We will also hear how government is opening healthcare datasets for access by the developer community and how patients are increasingly becoming "n of 1" platforms.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Minority Report: Social Media for Decreasing Health Disparities

    by Maryland Grier, Aimee Roundtree, Wenying Sylvia Chou, Greg Beets and Jen McClure

    This presentation will highlight the Connecticut Health Foundation’s (CT Health) partnership approach to decreasing racial and ethnic health disparities through social media. CT Health’s social media goal is to build public will that will move people to act(ion) – and along the way – create a social movement to toward health justice. Cited as one of few foundations of this size that is investing in social media to create dialogue about health disparities beyond academic circles, CT Health has partnered with social media experts, public health professionals, and community advocates and influential leaders. Recognizing there is no clear blueprint for philanthropy using social media to do this work; CT Health will share its path to raising awareness about the consequences and implications of health disparities via social media.

    LEVEL: Intermediate

    At 11:00am to 12:00pm, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Future Fitness: The Power of Personal Data

    by Tiffany Pritchard and Jamie Unwin

    With the rise of cheap electronic devices like the Nike+ , Adidas' miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings.

    At 12:30pm to 1:30pm, Sunday 13th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Health: Is There Really an App for That?

    by BJ Fogg, Margaret Morris, John de Souza, Jane Sarasohn-Kahn and Gigi Peterkin

    There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most?

    This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use).

    Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Social Health: Who Wants to "Like" Hemorrhoid Cream?

    by Carlen Lea Lesser

    Social media is a powerful medium, and can really improve patient outcomes. It can also add some much needed life to marketing plans, and help brands build relationships with patients. With any luck this will be a win/win for patients and brands.

    Right now the entire Pharma world is busy figuring out how to jump into social media. The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx. Imagine announcing to the world on Facebook that you "like" your prescription Rx cream. Really? You want to do that? Well, different strokes and all.

    In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals. Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want "viral" marketing.

    In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.

    LEVEL: Intermediate

    At 12:30pm to 1:30pm, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • Health Communities: Superheroes Who Need a Justice League

    by Jennifer Prokopy

    Research shows online health communities (OHCs) offer extensive benefits to members. But the variance in quality and effectiveness is huge. And Pew Internet research shows only 52% of adults with multiple chronic illnesses go online for health information. A good OHC .has the power to change lives. For many people, the worst day of their life is when they’re diagnosed; OHCs can provide respite, education and empowerment when members otherwise would feel alone. There’s as much demand for, say, an OHC on Raynaud's Phenomenon as there is for one on knitting. Yet while Ravelry is bustling, gorgeous and easy to navigate, good luck finding a useful forum about life with cold toes and hands. OHCs could be better. They need a governing board, or a set of principles to aspire to follow. I would lead a presentation on: Strategies for helping OHCs get around black hat SEO so they’re easier to find, especially by novices; Ways OHCs can partner with hospitals or other organizations, avoiding conflicts of interest while capitalizing on their financial stability and resources; Techniques for teaming with non-profits to extend reach; Ways to reach under-served populations, including people of color, families below the poverty level, rural communities and the aged; How to keep members long-term using better I.A. and usability; Using strategies of the biggest OHCs for niche OHCs

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Sabine, Hilton Garden Inn Austin Downtown

  • How Open Health Data Can Improve America's Health

    by Todd Park

    LEVEL: Intermediate

    At 3:30pm to 4:30pm, Sunday 13th March

    In Rio, Hilton Garden Inn Austin Downtown

    Coverage slide deck

  • Matchmaking Comes to Health Care For Doctors & Patients

    by Mitch Rothschild

    What does finding the right doctor have to do with finding true love?
    The answer is Matchmaking. Think about the world of online dating. Singles use the web to find romance because it’s the perfect tool. Same idea when you're in need of a doctor. Patients use Vitals.com as their guide to physicians. It is the perfect tool before, during and after a doctor's visit experience, which is something essential for todays empowered patient.

    LEVEL: Beginner

    At 3:30pm to 4:30pm, Sunday 13th March

    In Trinity, Hilton Garden Inn Austin Downtown

  • Crowd Sourcing Cancer [Cancelled?]

    by Alicia Staley

    With social networks and the explosion of health related communities, we have an opportunity to reach out, connect, and begin to address issues that still plague patients undergoing treatments for cancer.

    As a 3-time survivor, I've seen remarkable advancements in the way patients interact and help each other over the past 20 years. While the elusive cure for cancer seems like it’s a million years away, patients and others engaged in online communities have the power to connect and solve issues affecting someone’s treatment or quality of life.

    Learn how to leverage existing communities and social networking sites to find information that can make an immediate difference in a cancer patient’s life. From tips and tricks for managing chemotherapy treatments to finding workarounds for drug therapy side effects, the collective wisdom of today’s patients can be harnessed to enhance the quality of life for tomorrow’s patient.

    Seek. Source. Solve. Survive.

    LEVEL: Beginner

    At 5:00pm to 6:00pm, Sunday 13th March

    In Trinity, Hilton Garden Inn Austin Downtown