The Last of the Launch-and-Leave-'Ems

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

Negotiating the new handover. Agencies are building fewer static campaign-oriented sites and more platforms, communities and services. Cutting the apron strings between agency and digital product immediately after launch doesn't make practical sense, but maintaining the relationship indefinitely is costly for the client and creatively stifling for the agency. This panel will explore solutions that are most likely to be beneficial to both parties as well as the members of the service they are trying to build: a new plan for launch, propagation and perpetuation.

About the speakers

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Peter Parkes

Thinker, doer, at Made by Many, formerly at Expedia, Skype and elsewhere.

This person is speaking at this event.
Anjali Ramachandran

Innovation @PHD_UK. Co-founder @adaslist. Community advisor @angelacademe. Media, startups, technology, storytelling, good writing, indie music. bio from Twitter

This person is speaking at this event.
Mel Exon

Managing Partner & Founder @BBHLabs | Mother of two | I like: snow, chips, the Atlantic, horses, robots, the very old and the very new. Views here are my own. bio from Twitter

This person is speaking at this event.
Conrad Lisco

Work @co. Sneaker junkie. Optimist. bio from Twitter

Next session in Ballroom F

5pm Hispanic Marketing After the 2010 Census by Jerry Rocha, Kety Esquivel, Reinaldo Padua and Roberto Ruiz

31 attendees

  • Anjali Ramachandran
  • brenton
  • Ben Essen
  • Blaine Cook
  • Conrad Lisco
  • Cristiano Dias
  • Dan Weingrod
  • Corey Gehrt
  • Andy Kinsella
  • Carlos Orozco
  • hugh garry
  • Johannes Kleske
  • KevinH
  • Leslie Ziegler
  • Mel Exon
  • Mike Nowlin
  • Natasha Wang
  • Nick
  • Peter Parkes
  • Ricardo Diaz
  • Robbie Whiting
  • Salim Virani
  • Tara
  • Simon Doggett
  • Sylvain Martel
  • Elisabeth Hoelzl
  • Stefan Nowak
  • The Branding Farm
  • vikramtank
  • Will Turnage
  • Zeb Dropkin   ☯

12 trackers

  • Aayush Iyer
  • Chris Heathcote
  • DaveWatson-bulldogmi
  • changeorder
  • Diane Cook-Tench
  • Jasmine Trabelsi
  • Dan W
  • James Stewart
  • Loretta Hui
  • Phoebe Connelly
  • tim deSilva
  • Gavin Bell

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When

Time 3:30pm4:30pm CST

Date Mon 14th March 2011

Where

Ballroom F, Austin Convention Center

Session Hash Tag

#mxmlaunch

Short URL

lanyrd.com/scktd

Official session page

schedule.sxsw.com/…event_IAP6321

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