Monday 14th March, 2011
3:30pm to 4:30pm
Negotiating the new handover. Agencies are building fewer static campaign-oriented sites and more platforms, communities and services. Cutting the apron strings between agency and digital product immediately after launch doesn't make practical sense, but maintaining the relationship indefinitely is costly for the client and creatively stifling for the agency. This panel will explore solutions that are most likely to be beneficial to both parties as well as the members of the service they are trying to build: a new plan for launch, propagation and perpetuation.
Thinker, doer, at Made by Many, formerly at Expedia, Skype and elsewhere. Lives in London and planes. Likes swimming pools, Lego and Alan Hollinghurst novels. bio from Twitter
Innovation @PHD_UK. @adaslist. Media, startups, technology, storytelling, good writing, indie music. bio from Twitter
Managing Partner & Founder @BBHLabs | Mother of two | I like: snow, chips, the Atlantic, horses, robots, the very old and the very new. Views here are my own. bio from Twitter
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