Is SXSWi in danger of being ruined by the influx of marketers to the conference?
Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS
"Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..."
We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. The elephant in the room is being put on center stage. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the techie/creator side and the marketer side will make up the panel.
We're aiming to land on solutions - this is not a bitch session. How can we address the challenges of a changing audience and optimize for the conference for valuable interactions? Are some social ground rules called for?What will the audience for SXSWi 2015 look like? Can we envision how that it could kick ass?
This challenge is not unique to SXSWi. We see communities struggling similarly to adapt and build value. We can learn from their mistakes and solutions.
This conference is as resilient as it's participants. If you show up, it will to.
Creative strategy director for @irisworldwide | idea-peddling, world-watching, chart-mongering | on an integrity mission to turn consumers back into citizens bio from Twitter
Founder @RentHackr, bringing transparency and foresight to apt rentals. Love NYC, startups, life hacking, design, tech, and good coffee with great friends. bio from Twitter
3:30pm Do Agencies Need to Think Like Software Companies? by Allison Mooney, Amanda Kelso, Matt Galligan, Rick Webb and Robert Rasmussen
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