Marketing Budgets Have Gone Social – Is It Working?
A session at SXSW Interactive 2011
Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget.
This panel is presented by the Council of Public Relations Firms.
LEVEL: Intermediate
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