Slaying the Four Horsemen of the Social-Media Apocalypse

A session at SXSW Interactive 2011

Friday 11th March, 2011

2:00pm to 3:00pm (CST)

Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams?

In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates.
And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Jaime Punishill

Dad of 2 gorgeous ladies, soccer has been, yogini-wanna be, believer in TUT, by day I work for Thomson Reuters but my tweets are my own, not the views of TR bio from Twitter

This person is speaking at this event.
Greg Matthews

Healthcare. Social media. Data/analytics. @MDigitalLife, @W2OGroup. Advisor to @MayoClinic SMN and @SxSW Health. Silly person. bio from Twitter

Next session in Hill Country CD

3:30pm Got Great UGC, Poor Monetization? by Marty Roberts

17 attendees

  • Andy Donner
  • antiks (@antiks)
  • Cat Posey
  • Greg Matthews
  • Jesse Burkunk
  • Jeremy Fuksa
  • Janine
  • Jaime Punishill
  • lovisa
  • Manix Kalv
  • Marty DeAngelo
  • Carmen A. Medina
  • Rhiannon Trask
  • Scott Gulbransen
  • Tan Lam
  • Stefan Nowak
  • Trey Biggs

32 trackers

  • Logan Bazar
  • André Luís
  • Andrea Nordgren
  • Arena Reed
  • Devi
  • Carson McDonald
  •  Chris Heuer
  • Cliff Whitecoat
  • Rogelio H. Umaña
  • Heather Alden
  • Jason Bedell
  • Jason Reynolds
  • Jim Cook
  • Josepf Haslam
  • Orson Ka'ili
  • kathybabb
  • Katie Felten
  • KevinH
  • Lee Bryant
  • Luciana Misura
  • Mandy Shunk
  • Joy Mayer
  • Lisa Bunker
  • nickcharles61
  • Pete Hwang
  • Laura Fitton
  • Ramin Ettehad
  • Trish Lawrence
  • Ronit Weinberg
  • Simon Doggett
  • Erin Ledbetter
  • Lane Goldstone

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Time 2:00pm3:00pm CST

Date Fri 11th March 2011


Hill Country CD, Hyatt Regency Austin

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Core Conversation

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