Writing Workshop with @BettyDraper: Saying It Short

A session at SXSW Interactive 2011

Friday 11th March, 2011

2:00pm to 3:00pm (CST)

In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Helen Klein Ross

Brand Fiction Factory founder, award-winnning voice of @BettyDraper, author of Making It, first interactive literary novel for grown-ups http://www.amazon.com/Making-It-ebook/dp/B009UVLPSG bio from Twitter

Next session in Creekside

3:30pm The Accidental Writer: Great Web Copy for Everyone by Melanie Seibert

31 attendees

  • Stan Phelps
  • Helen Klein Ross
  • Adam Howell
  • Alyssa Jones
  • Randi Bender
  • Bryan Jones
  • Cathie Toshach
  • Claire Buffet
  • Clay Delk
  • CharlotteHillenbrand
  • Dave Curry
  • jerome courtial
  • Louise
  • Erik Proulx
  • jessica moreno
  • ijbro
  • Justine Jordan
  • Kate Page
  • Katrina Cabrera
  • Lee Anne D'Amato
  • Michael Leis
  • j wright
  • Peter van Grieken
  • Steve Conover
  • Seth McCall
  • Warren S
  • Stefan Nowak
  • Trey Biggs
  • Sebastian Gerhard
  • Yellow Pencil RD
  • Zedric Bordelon

46 trackers

  • Abbi Siler
  • Andrea Nordgren
  • Anette Henningson
  • Arena Reed
  • Ari Stiles
  • Ayesha Sadaf Kamal
  • Ben Spaulding
  • Bev Godwin
  • Devi
  • Abhilash
  • Chiara Bernasconi
  • Cat Posey
  • Caroline Chen
  • Patricia Cich Lee
  • Cliff Whitecoat
  • Diane Cook-Tench
  • Chris Sweet
  • Darren Delaye
  • Annette
  • Dan Weingrod
  • Eric Shaffer
  • Fleemp
  • Marieke Hensel
  • Henriette Cramer
  • Casey Lau
  • C.J. Jackson
  • Josepf Haslam
  • Wade Austin
  • Katie Felten
  • Keith Pearce
  • Kim Lovering
  • Liang Shi
  • Mandy Shunk
  • Marla Erwin
  • Michael Lambert
  • Lisa Bunker
  • Online Prism
  • Patricia Marinho
  • @r4vi
  • Rhiannon Trask
  • Salim Virani 🇪🇺
  • Raj Samuel
  • tim deSilva
  • Audrey Vaughn
  • TyKisha
  • Eamonn Murphy

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Time 2:00pm3:00pm CST

Date Fri 11th March 2011

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