Friday 11th March, 2011
2:00pm to 3:00pm
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
Brand Fiction Factory founder, award-winnning voice of @BettyDraper, author of Making It, first interactive literary novel for grown-ups http://www.amazon.com/Making-It-ebook/dp/B009UVLPSG bio from Twitter
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