In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
LEVEL: Beginner
aka Helen Klein Ross, Brand Fiction Factory founder, social writer, blogger, award-winnning voice of @BettyDraper. Storyteller in small and parallel universes. @adbroad
3:30pm The Accidental Writer: Great Web Copy for Everyone by Melanie Seibert
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