Writing Workshop with @BettyDraper: Saying It Short
A session at SXSW Interactive 2011
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
LEVEL: Beginner
About the speaker
aka Helen Klein Ross, Brand Fiction Factory founder, social writer, blogger, award-winnning voice of @BettyDraper. Storyteller in small and parallel universes. @adbroad
Next session in Creekside
3:30pm The Accidental Writer: Great Web Copy for Everyone by Melanie Seibert
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