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Writing Workshop with @BettyDraper: Saying It Short

A session at SXSW Interactive 2011

In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Helen Klein Ross

Brand Fiction Factory founder, award-winnning voice of @BettyDraper, author of Making It, first interactive literary novel for grown-ups http://www.amazon.com/Making-It-ebook/dp/B009UVLPSG bio from Twitter

Next session in Creekside

3:30pm The Accidental Writer: Great Web Copy for Everyone by Melanie Seibert

31 attendees

  • Stan Phelps
  • Helen Klein Ross
  • Adam Howell
  • Alyssa Jones
  • Randi Bender
  • Bryan Jones
  • Cathie Toshach
  • Claire Buffet
  • Clay Delk
  • CharlotteHillenbrand
  • Dave Curry
  • jerome courtial
  • Louise
  • Erik Proulx
  • jessica moreno
  • ijbro
  • Kate Page
  • Katrina Cabrera
  • Lee Anne D'Amato
  • Justine Jordan
  • Michael Leis
  • j wright
  • Peter van Grieken
  • Steve Conover
  • Seth McCall
  • Warren S
  • Stefan Nowak
  • Trey Biggs
  • Sebastian Gerhard
  • Yellow Pencil RD
  • Zedric Bordelon

46 trackers

  • Abbi Siler
  • Andrea Nordgren
  • Anette Henningson
  • Arena Reed
  • ari stiles
  • Ayesha Sadaf Kamal
  • Ben Spaulding
  • Bev Godwin
  • Devi
  • Abhilash
  • Chiara Bernasconi
  • Cat Posey
  • Caroline Chen
  • Patricia Cich Lee
  • Cliff Whitecoat
  • Diane Cook-Tench
  • Chris Sweet
  • Darren Delaye
  • Annette
  • Dan Weingrod
  • Eric Shaffer
  • Fleemp
  • Marieke Hensel
  • Henriette Cramer
  • Casey Lau
  • C.J. Jackson
  • Josepf J Haslam
  • Wade Austin
  • Katie Felten
  • Keith Pearce
  • Kim Lovering
  • Liang Shi
  • Mandy Shunk
  • Marla Erwin
  • Michael Lambert
  • Lisa Bunker
  • Online Prism
  • Patricia Marinho
  • @r4vi
  • Rhiannon Trask
  • Salim Virani
  • Raj Samuel
  • tim deSilva
  • Audrey Vaughn
  • TyKisha
  • Eamonn Murphy

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When

Time 2:00pm3:00pm CST

Date Fri 11th March 2011

Session type

Solo

Session Hash Tag

#WWBD

Short URL

lanyrd.com/scptt

Official session page

schedule.sxsw.com/…event_IAP7579

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