App, Shmapp, Tell Me What Works Across Platforms!

A session at SXSW Interactive 2011

Friday 11th March, 2011

3:30pm to 4:30pm (CST)

The mobile market is flooded with fun, useful and engaging applications. These apps are
becoming increasingly important to a company’s success but many companies are simply
recreating their product for mobile without giving adequate consideration to the differences in
mobile and Web based usage patterns. Additionally, specific benefits that the Apple, Android or
BlackBerry platforms offer are commonly not fully leveraged.

During this session, Aaron Forth, director of product design at Intuit’s Mint.com, will discuss
how companies can analyze customer usage patterns to develop the best possible mobile
application and mold the app to harness the advantages of each platform.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Aaron Forth

Mint.com, VP of Product bio from Twitter

Next session in Salon H

5pm Will Your New Technology Win? Ask a Tree by Ross Mclean

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When

Time 3:30pm4:30pm CST

Date Fri 11th March 2011

Where

Salon H, Hilton Austin Downtown

Session type

Solo

Session Hash Tag

#sxswmobileapps

Short URL

lanyrd.com/scpty

Official session page

schedule.sxsw.com/…event_IAP7248

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