The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices.
We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners.
By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices.
Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.
Founder/CEO of start-up ChallengePost. Founder of Messenger Records. bio from Twitter
Public Servant. Federal Citizen Info Center @ GSA. All tweets are my personal views, not that of any current or former employer. bio from Twitter
I don't share food. Also, these views are my own and do not reflect those of my employer. bio from Twitter
Open Innovation & Prizes at NASA. Fancy myself a tech policy & Public Private Partnerships wonk. MIT alum. Proud Gator Fan. Views my own. bio from Twitter
i do web communications for the govt @USDA [these views my own]. knit. learn. shoot pool. #redskins bio from Twitter
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