Daily Deals: Where Ads Become Content

A session at SXSW Interactive 2011

Sunday 13th March, 2011

9:30am to 10:30am (CST)

Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning.
The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.

LEVEL: Intermediate

About the speakers

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Aaron Batalion

CTO and Co-Founder, LivingSocial bio from Twitter

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Jonty Kelt
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Tricia Han
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Jim Moran

Working on Yipit. bio from Twitter

Next session in Ballroom F

11am Congratulations! Your Brand Is About to Become Obsolete by Andrea Ring and William Charnock

36 attendees

  • Aaron Batalion
  • Amy G
  • Audrey Matthias
  • Andy K. Cheng
  • Andrew Weber
  • David Beach
  • bollman
  • Sean Patrick Henry
  • Briankrat
  • DJ Saul
  • Elizabeth Ducoff
  • Jorge Martinez
  • Geraldine Le Roux
  • Greg Horowitz
  • Gui Ambros
  • Heather Terrell
  • Jesse Burkunk
  • Jeanne Connon
  • Jim Moran
  • Joe Sano
  • Jonty Kelt
  • Jeff Whitmire
  • Noland Hoshino
  • Patricia Marinho
  • Paul Capestany
  • Pinny
  • Robert Leefmans
  • Rory ︻╦╤─
  • roycifer
  • Yesenia Sotelo
  • Samuel Ian Rosen
  • Zvi Band
  • Jason Silverstein
  • Stephen Edmondson
  • R. Kyle Everett
  • Tyler Bell

27 trackers

  • Abbi Siler
  • Andrea Genevieve
  • Andrea Hong
  • Andy Atkinson
  • Chris Heathcote
  • Ben Spaulding
  • Benjamin Turner
  • Bryan Jones
  • Brian Truax
  • Jasmine Trabelsi
  • Devon Smith
  • Dustin Dolginow
  • Heather Alden
  • PF Samuelson
  • Julia Prior
  • Wade Austin
  • Katie Felten
  • Kevin Powers
  • liangcw
  • Mathilde Piard
  • kenan
  • Nat Duffy
  • Ramin Ettehad
  • poptune
  • Alex Watson
  • TechSmith
  • Nick Robinson

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Time 9:30am10:30am CST

Date Sun 13th March 2011


Ballroom F, Austin Convention Center

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