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Measuring Social Media – Let’s Get Serious

A session at SXSW Interactive 2011

Sunday 13th March, 2011

9:30am to 10:30am (CST)

If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.

This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?

Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Jason Falls

Jason Falls thinks a lot. And shares. Sometimes it's useful even. bio from Twitter

This person is speaking at this event.
Christina Warren

I'm 29. I'm the Entertainment Editor at Mashable and a media-pundit in training. I'm obsessed with media and technology. I rule. If I don't follow you back @ me bio from Twitter

This person is speaking at this event.
Raj Kadam

CEO, Viralheat, Inc. bio from Twitter

This person is speaking at this event.
Kevin Weil

VP of Product for Revenue at Twitter. Former big data engineer. Digital advertising, ultra-marathons, particle physics, diet mountain dew, hadoop, lolcats. bio from Twitter

Next session in TX Ballroom 2-4

11am The Science of Influence by Marshall Kirkpatrick, Dan Zarrella, Ramya Krishnamurthy and Michael Wu

69 attendees

  • patrickweir
  • Alessio Gianni
  • Alissa Hurley
  • Andy Donner
  • antiks (@antiks)
  • Andrew Weber
  • Ryan McCormack
  • briancarterKC
  • Briankrat
  • Chiara Bernasconi
  • Carli McKinney
  • Chris Coyier
  •  Chris Heuer
  • Caroline Giegerich
  • Daniel Levine
  • Dean Cruse
  • Dan Gebler
  • David Krumlauf
  • Elizabeth Ducoff
  • Peter van Aller
  • Christina Warren
  • jessica moreno
  • Liz Johannesen
  • Gail Doggett
  • Gerson Veenstra
  • Grey Garner
  • Ella Worth
  • Josh Hallett
  • ijbro
  • C.J. Jackson
  • Jason Falls
  • Jenn Deering Davis
  • Jon Lim
  • Katie Felten
  • Kesah
  • Kevin Weil
  • Katy Roth
  • Lee Anne D'Amato
  • Loulia Miller
  • Brandie McCallum
  • Maggie Hibma
  • Matt Keeler
  • Amanda Thompson
  • Ferg Devins
  • Jason Roy
  • Patrick O'Keefe
  • Peter Bihr
  • Peter Fasano
  • Laura Fitton
  • Pooley
  • Rachel R
  • Raj Kadam
  • Ramin Ettehad
  • Eddie Garrett
  • Ricky Yean
  • Jeff Wallace
  • Sarah Rapp
  • Scott Gulbransen
  • Jim Durbin
  • Tan Lam
  • Elisabeth Hoelzl
  • Lisa van Gelder
  • TechSmith
  • Stefan Nowak
  • The People's Pope
  • Victor Pineiro
  • Vik Doddi
  • William Eggers
  • yon nuta

66 trackers

  • Abbi Siler
  • Francesco D'Orazio
  • Andrea Genevieve
  • Andrea Nordgren
  • Anna Manasova
  • Chris Heathcote
  • Jessica Clark
  • Brad Belote
  • Bruno Alves Mendonça
  • Bryan Jones
  • Brian Truax
  • Carson McDonald
  • Patricia Cich Lee
  • Chris Sweet
  • Jasmine Trabelsi
  • David Swinney
  • Dustin Mihalik
  • Eric Kramer
  • Héctor Ramos
  • Heather Alden
  • Jackie Shelley
  • Jason Reynolds
  • Jen Lee Reeves
  • Jenn Howard
  • Jeremy Fuksa
  • Jobmuscroft
  • Joe Cox
  • Josepf Haslam
  • José Padilla
  • Justine Jordan
  • Justin Silva
  • Wade Austin
  • Orson Ka'ili
  • Karin Ackerholm
  • kathybabb
  • kellan
  • Kevin Marks
  • Kevin Powers
  • Lauren Parker
  • liangcw
  • Liang Shi
  • Lisa Miller
  • lovisa
  • Mathilde Piard
  • Natalie Downe
  • Mikael Nerde
  • Online Prism
  • Patricia Marinho
  • Sean Singleton
  • Paul Beaulieu
  • randyhoyt
  • Trish Lawrence
  • Rhiannon Trask
  • Ryan Tinker
  • Salim Virani 🇪🇺
  • Sanford Dickert
  • Shannon Darrough
  • poptune
  • Shelley Cook
  • Erin Ledbetter
  • Stephen Edmondson
  • Marc Sexton
  • Aurelio Tinio
  • Audrey Vaughn
  • Tyson Hanrahan
  • Vero Pepperrell

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When

Time 9:30am10:30am CST

Date Sun 13th March 2011

Where

TX Ballroom 2-4, Hyatt Regency Austin

Session type

Panel

Session Hash Tag

#SMAROI

Short URL

lanyrd.com/scpzq

Official session page

schedule.sxsw.com/…event_IAP7947

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Topics

Books by speaker

  • No Bullshit Social Media

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