Sunday 13th March, 2011
9:30am to 10:30am
If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up.
This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage?
Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
Jason Falls thinks a lot. And shares. Sometimes it's useful even. bio from Twitter
I'm 29. I'm the Entertainment Editor at Mashable and a media-pundit in training. I'm obsessed with media and technology. I rule. If I don't follow you back @ me bio from Twitter
VP of Product for Revenue at Twitter. Former big data engineer. Digital advertising, ultra-marathons, particle physics, diet mountain dew, hadoop, lolcats. bio from Twitter
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