Sunday 13th March, 2011
9:30am to 10:30am
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
Branding + UX Design + New Ventures & Angel Investing + All Things Indy. I Dig Startups & The People Who Start Them. bio from Twitter
Design enthusiast. Startup advisor. Metalhead. Husband. ORD→DEN→SFO. Head of Product & Design @Betable. Previously: @Threadless, @Digg, @SimpleGeo. List maker. bio from Twitter
----- Tuning in to people. Making sense. Good design. ----- Director of Design Education & Training Services at Cooper ----- IxDA Board of Directors bio from Twitter
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