#FAIL: Infamous Social Media PR Disasters

A session at SXSW Interactive 2011

Sunday 13th March, 2011

11:00am to 12:00pm (CST)

#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Marla Erwin

Web lead for Whole Foods*, co-mom, geek. Topics: design, social media, progressive politics, lgbt issues, and the odd song lyric. *Opinions mine alone. bio from Twitter

Next session in Room 203

12:30pm Dining Out in a Twitter Generation by Michael Shim, Brian Canlis, Kelly Winters and Mani Dhillon

14 attendees

  • Alissa Hurley
  • Alyssa Jones
  • Brian Fitzgerald
  • jessica moreno
  • Andy Kinsella
  • Heather Alden
  • John Marstall
  • Koen Verhagen
  • Marla Erwin
  • Justine Jordan
  • Patricia Marinho
  • Rory ︻╦╤─
  • Sarah Rapp
  • The People's Pope

32 trackers

  • Abbi Siler
  • Ashley Novak
  • Andrea Genevieve
  • Andrea Nordgren
  • Brad Dougherty
  • Devi
  • Bryan Jones
  • Brian Truax
  • Jasmine Trabelsi
  • Daniel Joseph Byrd
  • domobrien
  • Gail Doggett
  • Jason Reynolds
  • Jenn Howard
  • John Foliot
  • Joseph J Schmitt
  • Julia Prior
  • Katrina Cabrera
  • Kevin Powers
  • Liang Shi
  • Loulia Miller
  • lovisa
  • Marty DeAngelo
  • Mark
  • Herman Kuiper
  • Pelle Sten
  • poptune
  • Marc Sexton
  • Tan Lam
  • Tom Rankin
  • Tim Lucas
  • Tyson Hanrahan

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When

Time 11:00am12:00pm CST

Date Sun 13th March 2011

Where

Room 203, AT&T Conference Center

Session type

Solo

Session Hash Tag

#smfail

Short URL

lanyrd.com/scqby

Official session page

schedule.sxsw.com/…event_IAP5535

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