Add an event#FAIL: Infamous Social Media PR Disasters
A session at SXSW Interactive 2011
Sunday 13th March, 2011
11:00am to 12:00pm
#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.
LEVEL: Beginner
About the speaker
This person is speaking at this event.
Web lead for Whole Foods*, co-mom, geek. Topics: design, social media, progressive politics, lgbt issues, and the odd song lyric. *Opinions mine alone. bio from Twitter
Next session in Room 203
12:30pm Dining Out in a Twitter Generation by Michael Shim, Brian Canlis, Kelly Winters and Mani Dhillon
14 attendees
46 trackers
Coverage of this session
Write-upSXSW round up notes & tweets – No Passengers (blog.brian-fitzgerald.net)
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