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UX Research & Web Analytics: X-Ray Insights

A session at SXSW Interactive 2011

Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring
quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Austin Govella

UX architect and designer.... Co-author of 'IA: Blueprints for the Web'.... dark chocolate with cayenne pepper: dark, bitter, and hot. bio from Twitter

This person is speaking at this event.
Louis Rosenfeld

Founder of http://www.rosenfeldmedia.com and veritable UX action hero bio from Twitter

This person is speaking at this event.
Fred Beecher

Rocksteady rivethead headbanger user experience consultant bio from Twitter

Next session in Capitol A-D

3:30pm Creative JavaScript and HTML(5) Visual Effects by Seb Lee-Delisle

49 attendees

  • Aarron Walter
  • Amy G
  • Austin Govella
  • Betsy Weber
  • briancarterKC
  • Bucky Flowers
  • Cennydd Bowles
  • Chad Roberts
  • Chuy Hernández
  • Clay Delk
  • Cliff Tyllick
  • Erick Clark
  • Ed Costello
  • Fred Beecher
  • Dave Christensen
  • Jack.
  • Jason Ugie
  • Jaime Wilson
  • Jared Lewandowski
  • Jason Wehmhoener
  • Jesse Burkunk
  • johanna kollmann
  • J. Taylor
  • Wade Austin
  • Kesah
  • Kevin M. Hoffman
  • kickme444
  • Kyle West
  • Louis Rosenfeld
  • lydiamann
  • Marko Karppinen
  • Micah Laney
  • David Beaudouin
  • Michael Leis
  • Jason Roy
  • Pete Kistler
  • Rachel R
  • Russ U
  • Salim Virani
  • Lisa Herrod
  • scottackerson
  • Shane Guymon
  • Yesenia Sotelo
  • Simon Doggett
  • Sydney Steele
  • the daniel
  • ekmadsen
  • Matt Wright
  • Whitney Hess

54 trackers

  • Francesco D'Orazio
  • Ben Guthrie
  • Ryan McCormack
  • Thomas Bosilevac
  • Keith Chu
  • Cathie Toshach
  • Charlie Park
  • Patricia Cich Lee
  • Cliff Whitecoat
  • danielc
  • Annette
  • Eric Kramer
  • Frank Chiachiere
  • Davide 'Folletto' Casali
  • Marie Kyle
  • Josh Clark
  • Heidi Blanton
  • Mitchell Dunaway
  • Jake Przespo
  • Bob Jansen
  • Jason Rutherford
  • Jay Morrow
  • Jenn Gustetic
  • Julian Pscheid
  • James Bates
  • Anna Raquel Serra
  • Larry Archer
  • liangcw
  • Marty DeAngelo
  • Massimo Sgrelli
  • Matt Le Gresley
  • Mark Meeker
  • Misha Tepper
  • Mike Stenhouse
  • Mark
  • Herman Kuiper
  • Pelle Sten
  • Pete Hwang
  • Jason Lewis
  • Tanya
  • Seth McCall
  • Shelley Cook
  • Simon St.Laurent
  • Adam Michela
  • Stephen Edmondson
  • Stephanie Fletcher
  • Captain Eric Willis
  • TechSmith
  • lane halley
  • Thomas Daly
  • Todd Budnikas
  • Alex Schaffert
  • Sebastian Gerhard
  • Yann Madeleine

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When

Time 11:00am1:30pm CST

Date Sun 13th March 2011

Session type

Workshop

Session Hash Tag

#uxanalytics

Short URL

lanyrd.com/scqdr

Official session page

schedule.sxsw.com/…event_IAP7545

View the schedule

Topics

Books by speakers

  • The Internet Searcher's Handbook
  • Search Analytics for Your Site
  • Information Architecture

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