Add an eventThe Art of Enchantment
A session at SXSW Interactive 2011
Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
LEVEL: Beginner
About the speaker
This person is speaking at this event.
Author of Enchantment: The Art of Changing Hearts, Minds, and Actions. Former chief evangelist of Apple. Co-founder of Alltop. bio from Twitter
Next session in Ballroom D
2pm Keynote: Christopher Poole by Christopher Poole
65 attendees
42 trackers
Coverage of this session
Sketch notesOgilvy Notes » The Art of Enchantment Speaker: Guy Kawasaki ... (ogilvynotes.com)
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