Chatter Matters: Using Twitter to Predict Sales

Our goal is to present new research techniques which the academic world has developed that can benefit the industry in areas such as market research, advertising, and consumer relations management. Blending together computational linguistics, natural language processing, computer science, marketing, and advertising the panelists have managed to use Twitter and other social media for research. The results, and the processes leading to them can greatly benefit the industry.
The panelists are world renowned professors know to be at the forefront of technology as well as the Online Managing Editor of the Massachusetts' Institute of Technology (MIT)’s Sloan Management Review, a publication targeting top industry executives.

LEVEL: Beginner