Add an eventCompanion Gaming: Single Brand Engagement Across Multiple Platforms
A session at SXSW Interactive 2011
This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.
LEVEL: Intermediate
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Next session in Room 12AB
5pm The Art of Immersion: Tron by Adam Horowitz, Edward Kitsis, Frank Rose and Susan Bonds
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