Companion Gaming: Single Brand Engagement Across Multiple Platforms

A session at SXSW Interactive 2011

  • Chris Early

Sunday 13th March, 2011

3:30pm to 4:30pm (CST)

This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Chris Early

Next session in Room 12AB

5pm The Art of Immersion: Tron by Adam Horowitz, Edward Kitsis, Frank Rose and Susan Bonds

8 attendees

  • Meghan Searl
  • Bruno Alves Mendonça
  • jasonhall
  • Jeff Whitmire
  • luciemclean
  • Omar Green
  • Patricia Marinho
  • Robert Kissinger

7 trackers

  • Adrian Hon
  • Brian Truax
  • Davide 'Folletto' Casali
  • Liang Shi
  • Massimo Sgrelli
  • Nida Zada
  • Shelley Cook

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Time 3:30pm4:30pm CST

Date Sun 13th March 2011


Room 12AB, Austin Convention Center

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