Fueling Fun: Customer Loyalty Through Location-Based Marketing

A session at SXSW Interactive 2011

Sunday 13th March, 2011

3:45pm to 4:00pm (CST)

With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs.

In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Casey Petersen

Director, Social Media Analytics for @CollectiveBias. Geek. Dad. Christian. Hopefully good at some of those things. bio from Twitter

Next session in Ballroom E

4pm Marketing Through The Back Door. APIs And You by Vanessa Montes

14 attendees

  • Stan Phelps
  • Alessio Gianni
  • Briankrat
  • Bruno Alves Mendonça
  • Dean Cruse
  • C.J. Jackson
  • Katie Felten
  • Kat Mandelstein
  • Patricia Marinho
  • Rachel R
  • Kipp Jones
  • Suissa Messer
  • Casey Petersen
  • Tyler Bell

10 trackers

  • Brian Truax
  • Cristiano Dias
  • David Mead
  • Gail Doggett
  • Heather Alden
  • Jose
  • liangcw
  • Online Prism
  • Richard Onyon
  • Shelley Cook

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Time 3:45pm4:00pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

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