Sunday 13th March, 2011
3:45pm to 4:00pm
With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs.
In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?
Director, Social Media Analytics for @CollectiveBias. Geek. Dad. Christian. Hopefully good at some of those things. bio from Twitter
4pm Marketing Through The Back Door. APIs And You by Vanessa Montes
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