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Haters Gonna Hate: Lessons For Advertisers From 4chan

A session at SXSW Interactive 2011

Sunday 13th March, 2011

3:30pm to 4:30pm (CST)

Scientology protests. Gaming Time Magazine's Most Important People poll. Sending Justin Bieber to North Korea. 4chan is "the internet hate machine" that crosses boundaries with the real world. 4chan's two unusual features - it's anonymity and its lack of archiving - have made it into a hotbed of creativity that is almost single-handedly responsible for every major internet meme in the past 7 years. So how has this racist, homophobic, sexist community managed to create break-through communication with spreading power that any advertiser would kill for? In this presentation, we will use 4chan as a lens to illustrate how modern advertising can better communicate with hyper-connected, hyper-social communities. By following the lead of the 4chan community (albeit with less pornography), advertisers can learn how to hack the attention economy and succeed in the face of changing consumer behaviors.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Marci Ikeler

Founder of Little Arrows, a strategic design studio that creates elegant digital experiences. Also, I love the internet. bio from Twitter

Next session in Ballroom F

5pm Creating an Advertising Meme: Old Spice Deconstructed by Dean McBeth and Justine Bateman

31 attendees

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  • DJ Saul
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  • Dawn Marie B
  • domobrien
  • Dan Weingrod
  • Lars Holst Lyberg
  • Geraldine Le Roux
  • Marci Ikeler
  • Marko Karppinen
  • Martijn van Erp
  • Christian Metts
  • Nick Parish
  • Reinier Ladan
  • Ricardo Diaz
  • Robbie Whiting
  • Rory ︻╦╤─
  • Steve Conover
  • Yesenia Sotelo
  • Zvi Band
  • tim deSilva
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  • Bridget Houlihan

26 trackers

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  • Paul Beaulieu
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When

Time 3:30pm4:30pm CST

Date Sun 13th March 2011

Where

Ballroom F, Austin Convention Center

Session type

Core Conversation

Session Hash Tag

#hatersgonnahate

Short URL

lanyrd.com/scqkq

Official session page

schedule.sxsw.com/…event_IAP6693

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