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How Brands Are Using Entertainment & Social Media

A session at SXSW Interactive 2011

Sunday 13th March, 2011

4:15pm to 4:30pm (CST)

Entertainment is the key to attracting attention – in the age of online videos, the coolest and funniest content can draw millions of views and turn into memes that generate awareness around the world. Brands are always on the lookout for the freshest, most creative, and most entertaining ideas and influencers to help them spread the word about new products and campaigns in a way that breaks through the clutter and sticks out in the minds of consumers.

This panel provides an opportunity to connect with brands and leading online entertainment outlets that are constantly changing the game in the world of “brandertainment” as they share their insights into what makes these campaigns hit the mark with consumers.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Rami Jabaji

Next session in Ballroom E

4:30pm Interactive Branding and the Built Environment by Jamie Monberg

9 attendees

  • patrickweir
  • Alessio Gianni
  • antiks (@antiks)
  • Chris Morton
  • Rami Jabaji
  • roycifer
  • Siu Rui Quek
  • Suissa Messer
  • The People's Pope

25 trackers

  • Andrea Genevieve
  • Andrea Nordgren
  • Brad Belote
  •  Chris Heuer
  • Jasmine Trabelsi
  • domobrien
  • Eric Kramer
  • Gail Doggett
  • Jen Lee Reeves
  • Joe Cox
  • Orson Ka'ili
  • Katie Felten
  • liangcw
  • Liang Shi
  • Chrys Wu
  • Mathilde Piard
  • Mikael Nerde
  • nickcharles61
  • Online Prism
  • randyhoyt
  • Trish Lawrence
  • Sean Steinmarc
  • Tan Lam
  • TechSmith
  • Ted Leung

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When

Time 4:15pm4:30pm CST

Date Sun 13th March 2011

Where

Ballroom E, Austin Convention Center

Session type

Future15

Session Hash Tag

#brandertainment

Short URL

lanyrd.com/scqkt

Official session page

schedule.sxsw.com/…event_IAP7706

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